"When you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind; it may be the beginning of knowledge, but you have scarcely, in your thoughts, advanced to the stage of science, whatever the matter may be."
Lord Kelvin


The research program examines the relationship among media structure, corruption and political influence based on Hungarian data. We analyze the structure of advertising expenditure of Hungarian state institutions and state-owned companies from 2000 to 2012 and try to detect political influences. Our goal is to examine how strong influence the governments had on the media through advertising and in what direction.  The research will demonstrate the media’s dependence on the degree of political power.